Our own store, Massachusetts

American Survivalist

All-weather fire starters built to a standard, not a price

Visit americansurvivalist.us
American Survivalist website on desktopAmerican Survivalist website on a phone

Why we built it

American Survivalist is our own store, run by the KingsWay family, selling fire starters and survival gear. It's the shop we test our own ideas on before we bring them to a client: product pages that answer the real questions, video from the people who use the gear, and pages that load fast on a phone.

What we built

  • A hand-coded store design, page by page, instead of a stock theme.
  • Product pages with real field video and photos from the creators who use the gear.
  • A Field Crew page for the outdoor creators who partner with the brand.
  • A wholesale page and a launch list so shops and customers can reach us before a product drops.
  • Free survival guides that give people a reason to come back.

Next exit: Wrentham

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